Disrupting the lottery industry with a digital newcomer
Seen as a disruptor to the traditional lottery, Geosweep sought to differentiate itself from the off. A irreverent and mischievous brand played fun at the National lottery, and encouraged it’s customers to do the same.
The ‘purple pen’ acted as the disruptor, creating fun and playfulness out of the everyday. On the surface the online game board acted as a very functional lottery mechanism, but interjections and animations added an unpredictability to the proceedings.