Chris_Pitney_Geosweep

Project
Geosweep

Category
Brand Identity

Year
2013

About
Seen as a disruptor to the traditional lottery, Geosweep sought to differentiate itself from the off. A irreverent and mischievous brand played fun at the National lottery, and encouraged it’s customers to do the same.

The ‘purple pen’ acted as the disruptor, creating fun and playfulness out of the everyday. On the surface the online game board acted as a very functional lottery mechanism, but interjections and animations added an unpredictability to the proceedings.

 

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Design and
Illustration

2019

Design and
Illustration

2019

London • Lisbon
mail@chrispitney.com
+44 7916 350 007