Geosweep
Disrupting the lottery industry with a digital newcomer

Seen as a disruptor to the traditional lottery, Geosweep sought to differentiate itself from the off. A irreverent and mischievous brand played fun at the National lottery, and encouraged it’s customers to do the same.

The ‘purple pen’ acted as the disruptor, creating fun and playfulness out of the everyday. On the surface the online game board acted as a very functional lottery mechanism, but interjections and animations added an unpredictability to the proceedings.

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GeoSweep.com, The UnLottery.2020-04-21 13_05_30
GeoSweep.com, The UnLottery.2020-04-21 13_09_02
GeoSweep.com, The UnLottery.2020-04-21 13_06_52
GeoSweep.com, The UnLottery.2020-04-21 13_06_30
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Chris Pitney
London • Lisbon