Chris_Pitney_2019_Design32

Project
Google Playbox

Category
Digital store marketing

Year
2016

About
Playbox is a marketing product produced by Google to increase user engagement with the Google Play store. 

Each Android phone purchase was rewarded with a Playbox containing 5 apps or games. With four themed Playboxes to choose from, there was enough of a selection of apps and games that will appeal to them individually.

The concept stemmed around the idea of ‘Supercharging your Android’. The packaging design carried the energy and richness of the Playbox as well as a ‘Supercharged‘ palette and visuals. Apps and games of each Playbox arrived in the form of cards, containing a unique artwork to represent them, extending their lifetime beyond an initial download.

 

Chris_Pitney_2019_Design34
Chris_Pitney_2019_Design33
Chris_Pitney_2019_Design35
Chris_Pitney_2018_Design36
Chris_Pitney_2019_Design37
Chris_Pitney_2019_Design38

Design and
Illustration

2019

Design and
Illustration

2019

London • Lisbon
mail@chrispitney.com
+44 7916 350 007