Google Campus
Capturing the vibrant and eclectic spirit of startups

Bound together by an infectious belief that startups can change the world, Campus represents so much more than just another co-working community.

The point where people and spaces meet is at the heart of the Campus brand. A flexible frame represents the physical space of Campus, the four walls and everything that happens within it. 

The Campus frame can flex to any format, allowing for an infinite array of creative expressions around it that adapt to the needs of the application and audience, but with an instantly recognisable, consistent identifier.

The brand’s personality is a reflection of Campus’ vibrant international community of entrepreneurs, mixed with the rigour and structure brought by Google.

The result is a brand that feels bold, eclectic, energetic, and positive.

An expressive typographic family is used to capture the voice of Campus, whilst pattern, panels and halftone imagery combine to create a dynamic work-in-progress look and feel within every execution.

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Chris Pitney
London • Lisbon