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Project
Guardian Soulmates

Category
Online dating service

Year
2015

About
The Guardian Soulmates is a premium online dating site targeted towards an intellectual, metropolitan and international audience.

The rebrand required a cut-through approach that stood out from a crowded dating landscape. The brand also needed to reflect the personality and values of the Guardian.

The solution was to position Soulmates as a place where like-minded people can connect over the stuff that makes them, them. A custom typeface with unexpected ligatures reflected these unique connections.

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Design and
Illustration

2019

Design and
Illustration

2019

London • Lisbon
mail@chrispitney.com
+44 7916 350 007