think with Google
A unique engagement tool — digitizing a notepad to show the creative power of Think with Google
Think With Google is an online hub of research, case studies and insights that is aimed at brands and the creative industries,
The brief — to create a unique engagement tool, capable of connecting it to its potential audience.The concept was a digital notepad — a direct bridge between analogue and digital.
When connected, the digital notepad opens the user's browser, presenting a dynamic and live version of the think with Google site.
By ticking the checkboxes upon the notepad, the pencil lead interacts with digital ink and creates a circuit. Instantly, a curated and bespoke selection of content is presented within the think with Google site — showcasing the creative power of Think with Google — an online tool providing creative agencies with unique Google data, insights and inspiration.
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