Building on the original work from Google Campus, the brief from Google was clear: to help unify all of their startup offerings under one brand.
The key challenge was to develop a brand that would feel distinctively Google — a key value-add for startups — whilst clearly standing apart within the wider Google ecosystem.
Bound together by an infectious belief that startups can change the world, Google Campus is a representation of so much more than just any other co-working community.
Campus is a brand that captures the spirit of startup, for a global network of co-working spaces. With over 200,000 members, and located in some of the world’s most vibrant cities, Campus provides space for founders and their teams to grow and develop their business ideas.
Bound together by an infectious belief that startups can change the world, Campus represents so much more than just another co-working community.
• BRAND IDENTITY • BRAND CAMPAIGN • EVIRONMENTAL DESIGN • WALL GRAPHICS
Start, Build, Grow.
The identity builds on everything that is instantly recognisable about Google, while adding a visual layer of ‘work in progress’, which reflects the scrappy, fast, and agile nature of growing startups.
A premium DIY startup spirit
The brand’s personality is a reflection of Campus’ vibrant international community of entrepreneurs. The result is an identity that feels bold, eclectic, energetic, and positive.
A simple & flexible system
The identity’s distinctive visual kit of parts is underpinned by a flexible, dynamic system. This enables the brand to have different modes and be prolific with its content, whilst feeling continuously fresh, varied and alive.
Built entirely in Google Slides, the system was simple and easily accessible to anyone looking to create GFS content.
Making digital physical
The identity’s bold visual language extends into the physical world creating a simple but striking presence, wherever it is seen. Working with the london team, the identity was implemented seamlessly into interior branding within the entrance atrium, incorporating the brand into a welcome wall, sign in desk and wayfinding,
The Brand Identity