Bound together by an infectious belief that startups can change the world, Google Campus is a representation of so much more than just any other co-working community.
Campus is a brand that captures the spirit of startup, for a global network of co-working spaces. With over 200,000 members, and located in some of the world’s most vibrant cities, Campus provides space for founders and their teams to grow and develop their business ideas.
Bound together by an infectious belief that startups can change the world, Campus represents so much more than just another co-working community.
YEAR: 2015 – 2019
• BRAND IDENTITY • BRAND CAMPAIGN • EVIRONMENTAL DESIGN • WALL GRAPHICS
A premium DIY startup spirit
The brand’s personality is a reflection of Campus’ vibrant international community of entrepreneurs. The result is an identity that feels bold, eclectic, energetic, and positive.
A flexible frame
The point where people and spaces meet is at the heart of the Campus brand. A flexible frame represents the physical space of Campus, the four walls and everything that happens within it.
The Campus frame can flex to any format, allowing for an infinite array of creative expressions around it that adapt to the needs of the application and audience, but with an instantly recognisable, consistent identifier.
For public-facing marketing, each Campus city has a unique colour theming, to create distinction across the global network of spaces.
Crafted at Campus
Brand typography, image style and colour palette are all designed to capture the ‘spirit of startup’, while allowing Campus communications to constantly refresh and reinvent, without diluting the core DNA. This flexible toolkit enables locations, programmes or events to be grouped together so that they are clearly distinguishable, and relevant to their context.
The Brand Identity
Ana Claudia Neves