Established in 2010, DeepMind is one of the world’s most influential artificial intelligence companies. Bringing together a uniquely multi-disciplinary and diverse team, they are driven by the belief that AI has the potential to be one of humanity’s most useful inventions.
Since 2020 I've worked both under the direction of MultiAdaptor and in-house at Deepmind to better reflect who they are and what they stand for. From the redesigned website through to an evolving language of iconography and illustration.
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YEAR: 2020 —
• DIGITAL DESIGN • ICON DESIGN • ILLUSTRATION
The website was redesigned from the ground up to thoughtfully organise a vast array of content, making it accessible to everyone from top scientists, to press, and the general public.
A scalable system of illustration
A scalable icon library was created to help communicate the complex nature of DeepMind’s work, and effectively guide users around the site.
Bringing AI to life
The core challenge with Deepmind is capturing a complex idea in a really simple manner. The decision was made to approach illustration in an scientific and diagramatic look and feel whilst feeling human and accessible at the same time.
The Brand Identity