DEEPMIND

Established in 2010, DeepMind is one of the world’s most influential artificial intelligence companies. Bringing together a uniquely multi-disciplinary and diverse team, they are driven by the belief that AI has the potential to be one of humanity’s most useful inventions.

Since 2020 I've worked both under the direction of MultiAdaptor and in-house at Deepmind to better reflect who they are and what they stand for. From the redesigned website through to an evolving language of iconography and illustration.

Bound together by an infectious belief that startups can change the world, Google Campus is a representation of so much more than just any other co-working community.

Campus is a brand that captures the spirit of startup, for a global network of co-working spaces. With over 200,000 members, and located in some of the world’s most vibrant cities, Campus provides space for founders and their teams to grow and develop their business ideas.

Bound together by an infectious belief that startups can change the world, Campus represents so much more than just another co-working community.

STUDIO: MULTIADAPTOR

YEAR: 2020 —

YEAR: 2019

• DIGITAL DESIGN • ICON DESIGN • ILLUSTRATION

CP_Deepmind-4
CP_Deepmind-6

Digital first
The website was redesigned from the ground up to thoughtfully organise a vast array of content, making it accessible to everyone from top scientists, to press, and the general public.

CP_Deepmind-14
CJRP_GFS-13

A scalable system of illustration
A scalable icon library was created to help communicate the complex nature of DeepMind’s work, and effectively guide users around the site.

CP_Deepmind-8
CP_Deepmind-9
CP_Deepmind-10
CP_Deepmind-11
DM_ALPHAFOLD-3-copy-4@2x

Bringing AI to life
The core challenge with Deepmind is capturing a complex idea in a really simple manner. The decision was made to approach illustration in an scientific and diagramatic look and feel whilst feeling human and accessible at the same time.

Protein-folding-explained

STUDIO: MULTIADAPTOR

FEATURED
Visuelle
Brand New
The Brand Identity
Design Week

TEAM
Paul Summerfield
Joe Warburton
Chris Copping
Ben Brookbanks

Other work

LibeoProject type

UserzoomProject type

Google for StartupsProject type

DeepmindProject type

Google CampusProject type

CHRIS PITNEY

LONDON • LISBON

© 2023

View